Joey Pintozzi
Chief Strategy & Revenue Officer
Joey Pintozzi is the Chief Strategy & Revenue Officer at BeLeaf Medical, where he leads retail, sales, and marketing strategy across the company’s award-winning cannabis brands—SINSE, CuCo, and Amend—as well as its retail footprint, SWADE Dispensaries. Since joining BeLeaf in 2023, Joey has been instrumental in driving revenue growth, brand expansion, and retail innovation across Missouri’s limited-license cannabis market.
A seasoned entrepreneur and operator, Pintozzi brings over 20 years of experience in hospitality, marketing, and business development. Before entering the cannabis industry, he played key roles in launching and growing some of the most recognizable nightlife and dining brands in Las Vegas, Los Angeles, and beyond, including Body English, Rehab, The Joint, Beso, DBA, The Hudson, and Fizz Lounge.
Joey is the co-founder of Hospitality Boulevard, where he helped create restaurant and bar concepts such as Smoked Burgers & BBQ, Maxie’s Diner, and The Wellesbourne. His leadership has consistently focused on building high-impact teams, developing customer-driven experiences, and scaling new ventures.
In 2020, Pintozzi transitioned into the cannabis industry, helping build out the BesaMe Wellness and Smokey River brands in Missouri. He also co-created the groundbreaking 420Fest music festival featuring Wiz Khalifa, celebrating Missouri’s legalization of cannabis with the first event of its kind in the Midwest.
Born in Chicago and raised in Kansas, Joey combines deep operational expertise with a passion for brand-building, community, and culture.